MAGNETIC MARKETING
An 8-week self-guided course for brands that speak to women, cultivate a movement and leave the world better than they found it.
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LESSON 1: Take A Stand
We’ll zero in on your brand's core values, defining what you stand for, why people should care, and what makes you different. This foundation will set the tone for your entire marketing strategy.
We’ll zero in on your brand's core values, defining what you stand for, why people should care, and what makes you different. This foundation will set the tone for your entire marketing strategy.
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LESSON 2: Emotions Should Run High
You'll learn to connect with your customers on a deep emotional level, so they care about your brand, your products, and how they fit into their world. We’ll analyze brands that successfully evoke strong emotions and discuss how you can integrate similar strategies into your marketing.
You'll learn to connect with your customers on a deep emotional level, so they care about your brand, your products, and how they fit into their world. We’ll analyze brands that successfully evoke strong emotions and discuss how you can integrate similar strategies into your marketing.
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LESSON 3: Campaigns That Create A Movement
We’ll dive into creating Magnetic Marketing campaigns. You’ll learn the art of storytelling, selecting impactful imagery, and writing compelling copy. I’ll also walk you through my content creation process.
We’ll dive into creating Magnetic Marketing campaigns. You’ll learn the art of storytelling, selecting impactful imagery, and writing compelling copy. I’ll also walk you through my content creation process.
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LESSON 4: Campaigns That Create A Movement, Part 2
In live hot seat sessions, you’ll watch previous students present their own campaign concepts for feedback from me and the rest of the group. This collaborative environment will help you polish your campaigns and make them even more effective.
In live hot seat sessions, you’ll watch previous students present their own campaign concepts for feedback from me and the rest of the group. This collaborative environment will help you polish your campaigns and make them even more effective.
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LESSON 5: Button Up That Funnel
We’ll focus on ensuring you have an optimized user flow before launching any marketing efforts. You'll map our your own marketing funnel and learn how to optimize it from the bottom up.
We’ll focus on ensuring you have an optimized user flow before launching any marketing efforts. You'll map our your own marketing funnel and learn how to optimize it from the bottom up.
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LESSON 6: Less Is More
I’ll help you navigate the overwhelming array of marketing tactics and learn to prioritize what works best for your business. We’ll cover popular tactics, like social media, newsletters, SEO, and community building. I’ll also walk you through my Wild Terrains marketing strategy so you can see a real life example.
I’ll help you navigate the overwhelming array of marketing tactics and learn to prioritize what works best for your business. We’ll cover popular tactics, like social media, newsletters, SEO, and community building. I’ll also walk you through my Wild Terrains marketing strategy so you can see a real life example.
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LESSON 7: Data Is Your BFF (But With Healthy Boundaries)
We’ll demystify data and show you how to make quick data-driven marketing decisions that keep you moving forward. We'll also take a deeper look at my favorite data-driven Facebook and Instagram ad strategy.
We’ll demystify data and show you how to make quick data-driven marketing decisions that keep you moving forward. We'll also take a deeper look at my favorite data-driven Facebook and Instagram ad strategy.
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LESSON 8: Final Project Workshop
You'll watch a previous class present their 3-month marketing plans, receive feedback and refine their strategy. These examples should help you implement your own with confidence.
You'll watch a previous class present their 3-month marketing plans, receive feedback and refine their strategy. These examples should help you implement your own with confidence.
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A live Q&A with previous Magnetic Marketing students.
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